About Us


SSIZ International Pvt. Ltd. is a leading professional grooming product manufacturer and distributor. Based in Mumbai, it caters to salon professionals and beauty product consumers in India and international markets. Since its inception, the company has strived to bring its customers advanced authentic products, taking the beauty quotient a notch higher. Over the years, the company has built popular brands like Ikonic Professional, Biosoft and Proarte. It is also an exclusive distributor of International brands like Cadiveu and Brasil Cacau in India.


Inception 1987

Mr. Irfan Bhamla laid the foundation of Beauty Centre, the brand’s first store in the business of beauty supplies. From its initial presence in Cutlery Market, Mumbai, the brand expanded its footprint by launching multiple stores across India.

Between 1987- 2005

Opened multiple stores across India.


Beauty Palace, a store dedicated to the wholesale cosmetic business and professional product supply across India is formed.


SSIZ International Pvt. Ltd., an entity functioning in the distribution of International and private label brands comes into existence. IKONIC, the group’s leading brand is also formed during this period.


SSIZ International Pvt. Ltd. garners multiple brands and partners with 180+ distributors across the country. It becomes one of the largest professional brand distributors of the salon industry.


SSIZ International Pvt. Ltd. partners with a pioneering Brazilian brand Cadiveu. Places itself on the distribution network of salon all across India


Successfully appointed distributors in tier 2 and tier 3 cities taking the count to 275+ distributors across India

Between 2020 – 21

The brand ventures into e-commerce across marketplaces. Makes products accessible by creating its own app and website. Expanded warehouse capacity to 1 lakh sq ft..Ventured into education by launching masterclasses for salons, seminars across India and an in-house academy through its star brand Ikonic



To be the world’s most trusted and respected partner for creating a paradigm shift in the beauty industry and to elevate our expertise, strengths and scalability for the growth of our customers.


To identify trends, pre-empt customer needs and continuously evolve to offer future technologies and value-driven services that add profit to their business.


  • Infrastructure
    SIPL is backed by a world-class warehouse, conventional retail stores, an in-house training centre and a corporate office in the heart of the city.
  • Offline presence
    Growing year by year, the brand now is one of the largest professional distributors in the salon industry catering to over 50,000+ salons.
  • Ecommerce and D2C presence
    Making its products accessible at the click of a button, and being present on all leading online marketplaces, the brand has launched its app and websitesthus ensuring a smooth shopping experience.
  • Team Strength
    A team of over 500 professionals, along with 250 retail sales staff and 350+ on the field solidifies its presence across the country.
  • Education
    The company has partnered with expert trainers and creative directors in the field of beauty and hairstyling to conduct seminars, masterclasses and provide in-house training.
  • Logistics
    Associations with renowned logistic partners like DHL, Shiprocket, Gati, etc to provide our customers with quick and efficient product deliveries.
  • Overseas market
    The company is expanding to international markets, with a presence in Dubai handling distribution for Middle East and Indian subcontinents.


Irfan Bhamla


“The Global Beauty Market is an extraordinary, fascinating area of global consumption which in the last two decades has been witness to dramatic changes, reflecting the various economic, social and cultural transformations taking place at different parts of the modern, global world. The cultural shift brought about by the changing trends in the booming beauty and grooming industry is influencing everything, including the way individuals work, dress, socialise and travel. These changes bring a sense of responsibility as the consumers expect the best at all times. As the pioneer in the beauty business, SSIZ International Pvt. Ltd. understands this responsibility and steps-up to serve the ever-increasing needs of the consumers.


With an emphasis on building client relationships, we offer unique value optimization services that add strength and scalability to our clients’ businesses and help them grow exponentially.”


Anwar Kapadia

Director, Sales and
Distribution (India)

Rayed Merchant

Director Marketing (Global)
& Head Brand Procurement

Zaid Bhamla

Director, Innovation &
Digital Marketing

Shadab Nagani

Director, Ecommerce

Purvi Thakkar

Business Head

Sonal Hankare

Marketing Head

Hasanally Kathawala

Strategy Head


Vogue Beauty 2022

Femina 2021

Femina 2021

Indian Salon
& Wellness 2019

Elle India beauty awards 2019

Indian Salon
& Wellness 2019