A second generation member of the Bhamla family, Rayed is responsible for bringing in new gen marketing ideas that is pivotal to the group’s future growth. A strong, close association with salon and spa professionals has sharpened his acumen and category knowledge, which has enabled him to grow the reach and penetration of the global and group’s private brands across markets. He has been the central figure in the group’s foray into global markets.

Young and dynamic, he created his niche by writing the success story of the group’s first private label, IKONIC, which today is a case study for emerging Indian brands in the professional products category. Rayed has successfully launched labels across categories and is also aggressively driving the group’s partnership with global brands to launch them in India.